1. BRAND FUSION: PURPOSE-DRIVEN BRAND STRATEGY

    BRAND FUSION: PURPOSE-DRIVEN BRAND STRATEGY

    2,014

    博客來

  2. INTERNATIONAL LUXURY BRAND STRATEGY

    INTERNATIONAL LUXURY BRAND STRATEGY

    2,089

    博客來

  3. BRANDING: BRAND IDENTITY, BRAND STRATEGY, AND BRAND DEVELOPMENT

    BRANDING: BRAND IDENTITY, BRAND STRATEGY, AND BRAND DEVELOPMENT

    1,044

    博客來

  4. INTERNATIONAL LUXURY BRAND STRATEGY

    INTERNATIONAL LUXURY BRAND STRATEGY

    7,425

    博客來

  5. THE BRAND-DRIVEN CEO: EMBEDDING BRAND INTO BUSINESS STRATEGY

    THE BRAND-DRIVEN CEO: EMBEDDING BRAND INTO BUSINESS STRATEGY

    2,142

    博客來

  6. BRAND LOYALTY AND CUSTOMER RETENTION STRATEGY

    BRAND LOYALTY AND CUSTOMER RETENTION STRATEGY

    1,100

    博客來

  7. INTERNATIONAL BRAND STRATEGY: A GUIDE TO ACHIEVING GLOBAL BRAND GROWTH

    INTERNATIONAL BRAND STRATEGY: A GUIDE TO ACHIEVING GLOBAL BRAND GROWTH

    2,579

    博客來

  8. INTERNATIONAL BRAND STRATEGY: A GUIDE TO ACHIEVING GLOBAL BRAND GROWTH

    INTERNATIONAL BRAND STRATEGY: A GUIDE TO ACHIEVING GLOBAL BRAND GROWTH

    8,040

    博客來

  9. ADVANCED BRAND MANAGEMENT: BUILDING AND IMPLEMENTING A POWERFUL BRAND STRATEGY

    ADVANCED BRAND MANAGEMENT: BUILDING AND IMPLEMENTING A POWERFUL BRAND STRATEGY

    1,710

    博客來

  10. EFFECTIVE BRAND BUILDING: DRIVE GROWTH USING CONSUMER INSIGHTS AND BRAND STRATEGY

    EFFECTIVE BRAND BUILDING: DRIVE GROWTH USING CONSUMER INSIGHTS AND BRAND STRATEGY

    8,040

    博客來

  11. EFFECTIVE BRAND BUILDING: DRIVE GROWTH USING CONSUMER INSIGHTS AND BRAND STRATEGY

    EFFECTIVE BRAND BUILDING: DRIVE GROWTH USING CONSUMER INSIGHTS AND BRAND STRATEGY

    2,339

    博客來

  12. BRAND THERAPY: 15 TECHNIQUES FOR CREATING BRAND STRATEGY IN PHARMA AND MEDTECH

    BRAND THERAPY: 15 TECHNIQUES FOR CREATING BRAND STRATEGY IN PHARMA AND MEDTECH

    1,375

    博客來

  13. GLOBAL BRAND STRATEGY: UNLOCKING BRAND POTENTIAL ACROSS COUNTRIES, CULTURES & MARKETS

    GLOBAL BRAND STRATEGY: UNLOCKING BRAND POTENTIAL ACROSS COUNTRIES, CULTURES & MARKETS

    1,045

    博客來

  14. BRAND THERAPY: 15 TECHNIQUES FOR CREATING BRAND STRATEGY IN PHARMA AND MEDTECH

    BRAND THERAPY: 15 TECHNIQUES FOR CREATING BRAND STRATEGY IN PHARMA AND MEDTECH

    2,660

    博客來

  15. THE BRAND MAPPING STRATEGY: DESIGN, BUILD, AND ACCELERATE YOUR BRAND

    THE BRAND MAPPING STRATEGY: DESIGN, BUILD, AND ACCELERATE YOUR BRAND

    834

    博客來

  16. NEW BRAND CREATION AND POWER OF ALLIANCE STRATEGY

    NEW BRAND CREATION AND POWER OF ALLIANCE STRATEGY

    2,370

    博客來

  17. THE STRATEGY OF GLOBAL BRANDING AND BRAND EQUITY

    THE STRATEGY OF GLOBAL BRANDING AND BRAND EQUITY

    7,425

    博客來

  18. THE STRATEGY OF GLOBAL BRANDING AND BRAND EQUITY

    THE STRATEGY OF GLOBAL BRANDING AND BRAND EQUITY

    3,794

    博客來

  19. BRAND UNIVERSE: A BIG IDEA MARKETING STRATEGY

    BRAND UNIVERSE: A BIG IDEA MARKETING STRATEGY

    760

    博客來

  20. INFLUENCE OF THE REBRANDING STRATEGY ON BRAND PREFERENCE

    INFLUENCE OF THE REBRANDING STRATEGY ON BRAND PREFERENCE

    3,261

    博客來