BRANDS AND BRAND MANAGEMENT

60,500

博客來

BRANDS AND BRAND MANAGEMENT: CONTEMPORARY RESEARCH PERSPECTIVES

6,600

博客來

BRANDS AND BRAND MANAGEMENT: CONTEMPORARY RESEARCH PERSPECTIVES

3,839

博客來

BRAND SOCIETY: HOW BRANDS TRANSFORM MANAGEMENT AND LIFESTYLE

7,020

博客來

BRAND SHIFT: THE FUTURE OF BRANDS AND MARKETING

570

博客來

STRATEGIC BRAND MANAGEMENT AND DEVELOPMENT: CREATING AND MARKETING SUCCESSFUL BRANDS

7,425

博客來

STRATEGIC BRAND MANAGEMENT AND DEVELOPMENT: CREATING AND MARKETING SUCCESSFUL BRANDS

2,529

博客來

OPTIMAL BRAND PERFORMANCE: WHY SOME BRANDS SUCCEED AND OTHERS FAIL

714

博客來

BRAND PSYCHOLOGY: THE ART AND SCIENCE OF BUILDING STRONG BRANDS

6,875

博客來

BRAND PSYCHOLOGY: THE ART AND SCIENCE OF BUILDING STRONG BRANDS

1,979

博客來

POWER BRANDS: MEASURING, MAKING, AND MANAGING BRAND SUCCESS

2,475

博客來

PURPOSEFUL BRANDS: HOW PURPOSE AND SUSTAINABILITY DRIVE BRAND VALUE AND POSITIVE CHANGE

1,799

博客來

PURPOSEFUL BRANDS: HOW PURPOSE AND SUSTAINABILITY DRIVE BRAND VALUE AND POSITIVE CHANGE

5,340

博客來

BRAND TOGETHER: HOW CO-CREATION GENERATES INNOVATION AND RE-ENERGIZES BRANDS

2,519

博客來

BRAND IDENTITY ESSENTIALS: 100 PRINCIPLES FOR DESIGNING LOGOS AND BUILDING BRANDS

1,520

博客來

BRANDS WITH A CONSCIENCE: HOW TO BUILD A SUCCESSFUL AND RESPONSIBLE BRAND

2,339

博客來

BRAND MEANING: MEANING, MYTH AND MYSTIQUE IN TODAY’S BRANDS

8,250

博客來

BRAND IDENTITY ESSENTIALS, REVISED AND EXPANDED: 100 PRINCIPLES FOR BUILDING BRANDS

1,330

博客來

BRAND MEANING: MEANING, MYTH AND MYSTIQUE IN TODAY’S BRANDS

2,749

博客來

BELOVED AND DOMINANT BRANDS: THE BRAND ECOSYSTEM THAT DRIVES BETTER-FOR-YOU BRANDS FROM ONE OF MANY TO CATEGORY PROMINENCE

1,097

博客來