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24,075

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CUSTOMER RELATIONSHIP MANAGEMENT: INTEGRATING MARKETING STRATEGY AND INFORMATION TECHNOLOGY

1,677

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QUALITY FUNCTION DEPLOYMENT: INTEGRATING CUSTOMER REQUIREMENTS INTO PRODUCT DESIGN

4,784

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SELLING IN CUSTOMER SERVICE: INTEGRATING AND COORDINATING SERVICE AND SELLING

7,200

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DESIGN THINKING: INTEGRATING INNOVATION, CUSTOMER EXPERIENCE, AND BRAND VALUE

948

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AFFORDABILITY: INTEGRATING VALUE, CUSTOMER, AND COST FOR CONTINUOUS IMPROVEMENT

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9,600

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MARKETING AND THE CUSTOMER VALUE CHAIN: INTEGRATING MARKETING AND SUPPLY CHAIN MANAGEMENT

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SERVICES MARKETING: INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM(7版)

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MARKETING AND THE CUSTOMER VALUE CHAIN: INTEGRATING MARKETING AND SUPPLY CHAIN MANAGEMENT

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VANISHING BOUNDARIES: HOW INTEGRATING MANUFACTURING AND SERVICES CREATES CUSTOMER VALUE, SECOND EDITION

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[華泰~書本熊] SERVICES MARKETING： INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM／7版 9781260083521<書本熊書屋>

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