1. BRANDS AND THE BRAIN: HOW TO USE NEUROSCIENCE TO CREATE IMPACTFUL BRANDS

    BRANDS AND THE BRAIN: HOW TO USE NEUROSCIENCE TO CREATE IMPACTFUL BRANDS

    834

    博客來

  2. CHALLENGING THE BIG BRANDS: HOW NEW BRANDS WIN MARKET SHARE WITH INNOVATIVE DESIGN

    CHALLENGING THE BIG BRANDS: HOW NEW BRANDS WIN MARKET SHARE WITH INNOVATIVE DESIGN

    1,710

    博客來

  3. THE ORIGIN OF BRANDS: HOW PRODUCT EVOLUTION CREATES ENDLESS POSSIBILITIES FOR NEW BRANDS

    THE ORIGIN OF BRANDS: HOW PRODUCT EVOLUTION CREATES ENDLESS POSSIBILITIES FOR NEW BRANDS

    570

    博客來

  4. HIT BRANDS: HOW MUSIC BUILDS VALUE FOR THE WORLD’S SMARTEST BRANDS

    HIT BRANDS: HOW MUSIC BUILDS VALUE FOR THE WORLD’S SMARTEST BRANDS

    4,199

    博客來

  5. CHALLENGING THE BIG BRANDS: HOW NEW BRANDS WIN MARKET SHARE WITH INNOVATIVE DESIGN

    CHALLENGING THE BIG BRANDS: HOW NEW BRANDS WIN MARKET SHARE WITH INNOVATIVE DESIGN

    1,140

    博客來

  6. HOW MUSIC GROWS BRANDS: THE FIELD GUIDE

    HOW MUSIC GROWS BRANDS: THE FIELD GUIDE

    380

    博客來

  7. HIT BRANDS: HOW MUSIC BUILDS VALUE FOR THE WORLD’’S SMARTEST BRANDS

    HIT BRANDS: HOW MUSIC BUILDS VALUE FOR THE WORLD’’S SMARTEST BRANDS

    3,899

    博客來

  8. HOW BRANDS INNOVATE: THE PRINCIPLES OF CULTURAL STRATEGY

    HOW BRANDS INNOVATE: THE PRINCIPLES OF CULTURAL STRATEGY

    1,062

    博客來

  9. STORY IS THE STRATEGY: HOW STRATEGIC NARRATIVE TRANSFORMS BRANDS

    STORY IS THE STRATEGY: HOW STRATEGIC NARRATIVE TRANSFORMS BRANDS

    1,100

    博客來

  10. THE MEANINGFUL BRAND: HOW STRONG BRANDS MAKE MORE MONEY

    THE MEANINGFUL BRAND: HOW STRONG BRANDS MAKE MORE MONEY

    1,064

    博客來

  11. EMOTIONAL BRANDING: HOW SUCCESSFUL BRANDS GAIN THE IRRATIONAL EDGE

    EMOTIONAL BRANDING: HOW SUCCESSFUL BRANDS GAIN THE IRRATIONAL EDGE

    1,062

    博客來

  12. THE OLYMPIC GAMES EFFECT: HOW SPORTS MARKETING BUILDS STRONG BRANDS

    THE OLYMPIC GAMES EFFECT: HOW SPORTS MARKETING BUILDS STRONG BRANDS

    1,444

    博客來

  13. THE OLYMPIC GAMES EFFECT: HOW SPORTS MARKETING BUILDS STRONG BRANDS

    THE OLYMPIC GAMES EFFECT: HOW SPORTS MARKETING BUILDS STRONG BRANDS

    1,596

    博客來

  14. LISTENING BRANDS: HOW DATA IS REWRITING THE RULES OF BRANDING

    LISTENING BRANDS: HOW DATA IS REWRITING THE RULES OF BRANDING

    879

    博客來

  15. BRANDSIMPLE: HOW THE BEST BRANDS KEEP IT SIMPLE AND SUCCEED

    BRANDSIMPLE: HOW THE BEST BRANDS KEEP IT SIMPLE AND SUCCEED

    948

    博客來

  16. BRANDSIMPLE: HOW THE BEST BRANDS KEEP IT SIMPLE AND SUCCEED

    BRANDSIMPLE: HOW THE BEST BRANDS KEEP IT SIMPLE AND SUCCEED

    646

    博客來

  17. THE ESCAPE INDUSTRY: HOW ICONIC AND INNOVATIVE BRANDS BUILT THE TRAVEL BUSINESS

    THE ESCAPE INDUSTRY: HOW ICONIC AND INNOVATIVE BRANDS BUILT THE TRAVEL BUSINESS

    1,799

    博客來

  18. THE AMAZON ROADMAP: HOW INNOVATIVE BRANDS ARE REINVENTING THE PATH TO MARKET

    THE AMAZON ROADMAP: HOW INNOVATIVE BRANDS ARE REINVENTING THE PATH TO MARKET

    989

    博客來

  19. TRUSTWORTHY: HOW THE SMARTEST BRANDS BEAT CYNICISM AND BRIDGE THE TRUST GAP

    TRUSTWORTHY: HOW THE SMARTEST BRANDS BEAT CYNICISM AND BRIDGE THE TRUST GAP

    948

    博客來

  20. BRANDS DON’’T WIN: HOW TRANSCENDERS CHANGE THE GAME

    BRANDS DON’’T WIN: HOW TRANSCENDERS CHANGE THE GAME

    950

    博客來