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BRANDS AND THE BRAIN: HOW TO USE NEUROSCIENCE TO CREATE IMPACTFUL BRANDS
834
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CHALLENGING THE BIG BRANDS: HOW NEW BRANDS WIN MARKET SHARE WITH INNOVATIVE DESIGN
1,710
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THE ORIGIN OF BRANDS: HOW PRODUCT EVOLUTION CREATES ENDLESS POSSIBILITIES FOR NEW BRANDS
570
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HIT BRANDS: HOW MUSIC BUILDS VALUE FOR THE WORLD’S SMARTEST BRANDS
4,199
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CHALLENGING THE BIG BRANDS: HOW NEW BRANDS WIN MARKET SHARE WITH INNOVATIVE DESIGN
1,140
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HOW MUSIC GROWS BRANDS: THE FIELD GUIDE
380
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HIT BRANDS: HOW MUSIC BUILDS VALUE FOR THE WORLD’’S SMARTEST BRANDS
3,899
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HOW BRANDS INNOVATE: THE PRINCIPLES OF CULTURAL STRATEGY
1,062
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STORY IS THE STRATEGY: HOW STRATEGIC NARRATIVE TRANSFORMS BRANDS
1,100
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THE MEANINGFUL BRAND: HOW STRONG BRANDS MAKE MORE MONEY
1,064
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EMOTIONAL BRANDING: HOW SUCCESSFUL BRANDS GAIN THE IRRATIONAL EDGE
1,062
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THE OLYMPIC GAMES EFFECT: HOW SPORTS MARKETING BUILDS STRONG BRANDS
1,444
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THE OLYMPIC GAMES EFFECT: HOW SPORTS MARKETING BUILDS STRONG BRANDS
1,596
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LISTENING BRANDS: HOW DATA IS REWRITING THE RULES OF BRANDING
879
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BRANDSIMPLE: HOW THE BEST BRANDS KEEP IT SIMPLE AND SUCCEED
948
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BRANDSIMPLE: HOW THE BEST BRANDS KEEP IT SIMPLE AND SUCCEED
646
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THE ESCAPE INDUSTRY: HOW ICONIC AND INNOVATIVE BRANDS BUILT THE TRAVEL BUSINESS
1,799
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THE AMAZON ROADMAP: HOW INNOVATIVE BRANDS ARE REINVENTING THE PATH TO MARKET
989
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TRUSTWORTHY: HOW THE SMARTEST BRANDS BEAT CYNICISM AND BRIDGE THE TRUST GAP
948
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BRANDS DON’’T WIN: HOW TRANSCENDERS CHANGE THE GAME
950
博客來